What are the keys to sustaining your dream along the #dreamdriving journey? This week we're chatting with award-winning entrepreneur, motivational business speaker and media guru, Cornell McBride Jr. serves as the visionary and president of McBride Research Laboratories (MRL) - home to a brand that you may know, DESIGN ESSENTIALS. As the second generation leader under his father Cornell McBride Sr., Cornell Jr's contributions and leadership of MRL has led to the innovation of countless products within the company's primary lines, which have made MRL renown for being a global leader in manufacturing hair care products for both salon professionals and multicultural consumers for nearly 30 years.

On this episode we dive into Cornell's YEARS of experience as a business leader. Some of the things we discuss include:

• Cornell's strategy for scaling Design Essentials
• How to spot opportunities
• Finding your "genius zone"
• How to forecast effectively
• Tips for winning e-commerce as entrepreneur…and more

CORNELL'S KEYS TO SUCCESS:1. Passion 2. Preparation 3. Purpose

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