In the heart of Galveston County, a unique initiative is revitalizing local businesses and community engagement through an overlooked form of currency — the $2 bill. The Galveston Daily News, under the leadership of Publisher Leonard Woolsey and spearheaded by Michelle Robinson, its chief revenue director, has rolled out the "$2 Shopping Challenge," a program designed to encourage residents to spend locally while creating a buzz around community investment.

The campaign combines creativity, community spirit and economic strategy, fostering relationships between businesses and consumers while demonstrating the impact of shopping locally. The challenge has gained traction through partnerships with Moody Bank, local chambers of commerce and economic development corporations, offering a model for other regions to emulate.

Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/woolsey-and-robinson-on-why-local-spending-starts-with-a-2-bill,253179