The global population is getting older and fertility rates have been plummeting. Unless you follow my commentary, this is probably news to you. Most everyone in Ag is still operating under the misguided assumption that population growth is boundless. It's not. As fertility rates drop like a rock, the population gets older. Fast. Here in the U.S. for instance, our median age has aged by more than a decade in the last 50 years. An aging population means big changes for our industry. From the product mix we produce (old people don't drink milk), to the quantities we put on the plate (old people eat less), to questions of labor availability (working age population is at record high), there are huge challenges associated with an aging population. Todd Thurman joins me to discuss how Ag must admit and address this reality. Sponsored by Pattern Ag pattern.ag and AGvisorPRO getagvisorpro.com