In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration. Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget. You'll also learn:

• How to approach a DIY shoot with confidence
• Why non-recognisable imagery can be a powerful tool
• The role of hair, makeup, and styling in showcasing your pieces
• Tips for working with photographers and communicating your vision
• How to use imagery to elevate your brand and boost sales

Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online. About Naomi Lake Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery. www.naomi-lake.com @naomilakemua