April 26, 2021

264: More Than Just The 'Family Business' - Resa B. Luster-Mac On Crafting Her Own Career Path, Marketing Effectively & Navigating Motherhood During COVID

1 hour 6 minutes

Resa B. Luster - Senior Brand Manager at Luster Products, Inc. - talks how she successfully built a career and launched new brands and products within the family business. Though she's a third generation Luster- she hasn't let that stop her from crafting a career path, introduce new marketing techniques, and welcome motherhood during a global pandemic.

Some of the things we discuss on this episode include:

Resa's early inspirations
How to introduce change within an organization
Marketing strategies used to make viral content
How to work with influencers effectively
How the Luster team handled COVID's impact on business
How Resa approached building a career within the family business
Tips for launching new products
How to balance motherhood and career

More on Resa:

Meet - Resa B. Luster- Senior Brand Manager at Luster Products, Inc. where she leads the Luster's Pink brand. As a third generation Luster and the granddaughter of Luster Product's founder Fred Luster, - Resa grew up living and breathing all things beauty and haircare. Growing up, she watched as her family ran and grew the business. Eventually, she too would have a career within Lusterland - where she started as an intern and worked her way up the ladder.

As Senior Brand Manager of the Luster's Pink brand, she has proven herself as a beauty executive and has demonstrated that she too shares the Luster's entrepreneurial gene. In 2016, after noticing a gap in the market, she successfully led the launch for the Luster's Pink Kids collection, which can now be found on the shelves of Walmart, Sally Beauty, Dollar General, Fred's and beauty and barber supply stores nationwide.

RESA'S KEYS TO SUCCESS:1. Listening 2. Capacity for calmness 3. Willingness to learn

SHOP THE DREAMS IN DRIVE STORE: http://www.dreamsindrive.com/shop

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FIND RESA ON: Web: www.lusterspink.com Instagram: https://www.instagram.com/ResaBLuster

FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv

FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

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