Many barriers can get in the way of building the businesses we want. One barrier that comes up for many people is getting in front of people to create the buzz around what they do and what makes them unique. Join me for this solo episode as we discuss this very common fear–and what you can do about it. 

Show Highlights:

• Why social media is the best way to get in front of people, capture the attention of your ideal audience, and become the go-to expert in your chosen niche
• Why you should focus on video content (and eventually, live video!) on social media platforms to get you noticed and increase audience engagement
• Ten tips for posting video content:
• Have clarity about what you want to say. 
• Use a script or bullet points.
• Focus on a key tip or takeaway for your audience. 
• A nugget of inspiration in a 30-60 second video is ideal.
• Make eye contact with the camera lens and smile.
• Engaging directly with your audience is essential.
• Use a healthy voice.
• Warm up your voice and stay hydrated for optimal sound.
• Practice recording from a standing, sitting, and walking position to find your most comfortable spot.
• Find what works best for you to help you feel confident. 
• Use front lighting so your face is clearly visible.
• A talking silhouette will not fully engage your audience. 
• “Fake it ‘til you make it.”
• Walk through the discomfort until it becomes comfortable. Keep showing up. 
• Don’t wait until it’s perfect.
• Perfection is not the goal. People need to hear what you can share right now.
• Don’t be afraid that you are giving “too much” away.
• Be inspirational, give value, and share perspective. 
• Cultivate an alter ego. (From author Todd Herman: The Alter Ego Effect)
• This allows us to self-distance and take a new perspective to eliminate nervousness and anxiety. 

Resources:

Find out more about my mentor program; we are currently enrolling!  Star Coach Show