Building an effective marketing strategy is incredibly challenging.  I talk with Arica and Kristen from Hart and Highland about how brands can build an effective strategy using a combination of Paid Social, Organic Social, and Influencer Marketing.

My favorite quote from this episode: "You have the let go of the idea that you’re on Instagram to sell your product, you’re there to build your community."

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.