Richard Lord is the Vice President, Asia-Pacific Japan Sales at Kinaxis and he is leading the expansion and growth of the company in APAC. Richard has more than 25 years of experience working in APAC in different capacities from setting up and growing business from scratch to expanding global business in the region. During our conversation we discuss how Kinaxis is planning to expand to different markets in the region and what is Richard’s perspective on each.

Founded and headquartered in Ottawa, Canada, the origins of Kinaxis date back to 1984. The product that’s evolved to today's RapidResponse platform was first introduced in 1995 and now represents, one of the fastest-growing and most innovative supply chain planning systems of record in the marketplace. Kinaxis works with global clients like Ford, Nissan, P&G, Unilever, Schnieder Electric, Nikon, and many others across industries like aerospace and defense, automotive, consumer products, high-tech and electronics, industrial and life sciences.

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Some of the highlights of the episode:

• Planners can make the best decisions for the company – as long as they have the data and visibility
• Planning using unlimited digital twins to determine future actions – it’s like looking into the crystal ball
• Working with P&G for contingency planning – reducing their planning time from 1 full day to an hour
• How supply chains are expanding and diversifying in South East Asia, LATAM, Eastern Europe
• Why is Kinaxis hiring more than 12 headcounts in crisis time? 

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