The Science of Social Media

27: Snapchat Marketing 101 - Getting Started, Building a Community, and Generating ROI


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Carlos Gil - entrepreneur, social media expert, and Snapchat influencer - shares his insights into how marketers and brands can get started with Snapchat marketing. We also chat about some Snapchat best-practices around building a community as well as tying your Snapchat marketing efforts into real business ROI.
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