Product-led growth is "all the rage" as a B2B go-to-market strategy right now. But how do you adopt PLG if you're already running an enterprise outbound strategy? Can you start putting PLG motions into place without going straight to a free trial or free version motion? How do you run a PLG and enterprise acquisition model in tandem? What role does pricing play in a PLG motion? These are all topics covered in today's interview with PLG-expert, Kyle Poyar.