Tempted by Cider

This episode is Part 3 of the 4 Part series from CraftCon 2021 panel discussion on Bringing the Bellies to the Bar. In Part 1 we discussed "Who is Cider's Audience?" and "Who would you like the Audience to be?". In Part 2 we delved into Strategy for marketing cider. And in this episode we hear what both entices the panelist and what is disagreeable....anyway you slice the apple it is all about - Are you tempted by cider?

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience. And Part 2 at 275: Cider Strategy

This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

The 4 parts of this series

1. Audience
2. Strategy - this episode
3. Content or what entices your to try new products/ read- Are you tempted by cider?
4. Getting into the Spotlight

In the next episode 277 we will discuss: Getting into the Spotlight.

What entices or...are the panelist tempted by particulars ciders?

• Labels
• Trusted Authors
• The makers story
• Animals and cartoons

Says Nicky Kong, "People Drink with their eyes"

When not tempted by cider 😟

• Sexist or misogynistic labels
• Makers who support labels that are demeaning to women
• Non-inclusivity
• Using Social Media to discuss trade issues

Who is branding their cider right?

• Adam Wells makes mentions of Ross Cider and Perry Company and Little Pomona.
  • Labels provide
    • what apples are in the cider?
    • what temperature to serve the cider?
    • A story of the maker or product
    • A nice presentation overall
• Ria likes US maker, Eden Specialty Ciders who does all of the above offering cider in glass and cans.

Mentions in this Episode

• Totally Cider Tours coming up for 2022
• Vermont NanoFest August 21, 2021

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