Founders assume that if they just hire "good developers," the product will magically take shape.

Sadly, that's rarely what happens.

Too many non-technical founders burn through $50K … $80K … even $100K, only to end up with half-baked code and zero users. Not because they're careless but because they skip the unsexy, zero-glamour work that actually protects their budget.

In this episode of Tech for Non-Techies, Sophia Matveeva breaks down the real reason this problem keeps happening and what to do if you're already deep in the mess.

In this episode, you will hear:

• The hidden trap that causes founders to waste $50K–$100K before they even realise it
• Why skipping design validation guarantees confusion, rework, and blown budgets
• What to salvage from a broken build and what to ruthlessly cut
• The one mindset shift that stops perfectionism from quietly killing your product

Resources from this Episode

Free AI Mini-Workshop for Non-Technical Founders

Learn how to go from idea to a tested product using AI — in under 30 minutes.

Get free access here: techfornontechies.co/aiclass

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

For the full transcript, go to https://www.techfornontechies.co/blog/279-what-to-do-if-you-ve-already-spent-100k-on-developers-and-have-nothing-to-show-for-it.