In this episode of Tapped In Sales, Bud and Mike dive into breaking news as Keurig Dr. Pepper acquires Ghost Energy for over $1 billion. They also tackle a hot topic in beer distribution: Delta 9 and THC-infused drinks. Should beer distributors enter this space, and what are the implications if they don’t?

Bud and Mike discuss the importance of being at the table during legislative discussions surrounding THC beverages. They highlight how beer distributors, with their decades of experience in selling controlled substances, are best suited to guide this new category. The conversation covers everything from regulatory challenges, market opportunities, and real-world examples like Four Loko and Alcopops.

With Delta 9 poised to become a major player in the beverage industry, this episode breaks down why distributors must step up, protect their route to market, and avoid being sidelined by the next wave of beverage innovation.

Key Topics:

📢 Breaking News: Keurig Dr. Pepper acquires Ghost Energy for $1 billion.  

🧪 THC-Infused Drinks: Delta 9 is a major opportunity for beer distributors—are you ready to capitalize on this emerging market?

⚖️ Legislative Advocacy: Beer distributors must be involved in shaping the regulations for THC beverages or risk being left behind.

📉 Offsetting Losses: THC beverages can help fill the profit gap left by declining traditional beer sales, especially in the wake of Bud Light’s market shifts.

⚠️ Lessons from the Past: Learn from the unregulated chaos of Four Loko and Alcopops—without proper control, the market can get messy.

🏆 Be the Leader: Beer distributors are perfectly positioned to guide this new category with their decades of experience managing controlled substances.

Chapters

00:00 Intro

00:57 Breaking News Ghost Energy

03:22 Delta 9 & THC Drinks be at the table

13:29 Delta 9 THC Drinks Reasons to Believe 

20:57 Industry Challanges

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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