Justin Hibbert is the creator of B10, an Elite Performance facility and brand, a 2x Ironman, and a Former Nightlife VIP host at Hakkasan Group. James and Justin have been friends for eight years, and on today’s episode, they talk about pain, resourcefulness, and developing staying power in pursuit of a very challenging goal.

Tune in to learn how to sharpen your focus, build your inner resilience, and lean into discomfort to grow into a greater version of yourself.

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