With a decade of experience in the insurance industry, Madison Baker has dedicated her career to mastering the insurance brokerage side of our industry. Her expertise spans a broad spectrum of industries, including manufacturing, hospitality, healthcare, and private equity. Madison prides herself on making the insurance experience a positive one for her clients as she has witnessed firsthand how frustrating the insurance process traditionally has been for insurance buyers.

KEY MOMENTS

[02:44] - Discussion on the value young insurance producers bring to the industry, particularly with their familiarity with social media.

[03:12] - Madison shares her background growing up with an entrepreneurial father and how it shaped her perspective.

[05:32] - The decision to pursue a career in insurance despite initial plans to enter the business world differently.

[08:31] - The importance of building trust and giving value in the insurance industry.

[12:17] - The transition from college to the insurance industry and overcoming impostor syndrome.

[17:09] - Discussion on the significance of building a personal brand for insurance producers.

[23:05] - Reflecting on early experiences with impostor syndrome and the impact of a mentor's advice on overcoming it.

[24:10] - The shift from impostor syndrome to confidence and its effect on Madison's career trajectory.

[25:27] - How building a personal brand has transformed Madison's confidence and opened new opportunities within Marsh McLennan.

[26:19] - The value of investing in oneself and seeking coaching to overcome challenges and grow professionally.

[26:47] - The essential role of personal branding in today's business environment, especially for insurance professionals.

[30:08] - Practical steps and tips for building a personal brand, starting with investing in professional photos.

[32:23] - The importance of authentic content creation on platforms like LinkedIn to build trust and credibility.

[37:25] - Advice for insurance producers on identifying what makes them unique and leveraging that in their branding strategy.

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