Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.

With over 38 million members, their "Ultamate Rewards" program is one of the key drivers of their continued success.

This industry-leading loyalty program is enjoyed and appreciated by customers and company executives alike, so in today's episode we were delighted to learn about it from Nicole Bernhardt, the Head of Ultamate Rewards.

Listen to hear Nicole share the importance of understanding the consumer to deliver a meaningful loyalty program, as well as the value of engaged field associates to drive their loyalty program adoption.

Show Notes:

1.) Ulta Beauty

2.) Nicole Bernhardt, Head of Ultamate Rewards at Ulta Beauty

3.) Ultamate Rewards

4.) Ulta Beauty at Target