What if local media companies stopped acting like publishers and started thinking like SaaS platforms? That’s the provocative challenge laid down by veteran digital strategist Todd Handy in a recent episode of E&P Reports. Drawing from decades in media, tech, and recurring revenue models, Handy believes the path to sustainability lies in ditching short-term campaigns and embracing lifetime customer value. His message to news leaders: the future of publishing won’t look like a newsroom — it’ll look like a software company.

Access more at this episode’s landing page: 

https://www.editorandpublisher.com/stories/from-sales-to-saas-todd-handys-playbook-for-sustainable-local-media,256009