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When a suburban newspaper starts thinking like a startup, big things happen. At Current Publishing in suburban Indianapolis, innovation isn't just a buzzword—it's fueling real growth, younger audiences, and serious digital revenue. From influencer-driven reels to a text-based edition with 65% engagement, President Ben Weir is proving hyperlocal doesn't mean old-school. Here's how one free weekly is rewriting the playbook for local news success.
Access more at this episode's landing page, at:
https://www.editorandpublisher.com/stories/innovating-hyperlocal-how-current-publishing-redefines-suburban-news,256246
By Mike Blinder4.3
1212 ratings
When a suburban newspaper starts thinking like a startup, big things happen. At Current Publishing in suburban Indianapolis, innovation isn't just a buzzword—it's fueling real growth, younger audiences, and serious digital revenue. From influencer-driven reels to a text-based edition with 65% engagement, President Ben Weir is proving hyperlocal doesn't mean old-school. Here's how one free weekly is rewriting the playbook for local news success.
Access more at this episode's landing page, at:
https://www.editorandpublisher.com/stories/innovating-hyperlocal-how-current-publishing-redefines-suburban-news,256246

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