Launching a project, a product, or a work of art that you've spent years creating is terrifying to say the least. That's the space that Becky Robinson thrives in.

She's the CEO and founder of Weaving Influence, a marketing agency that specializes in book launches and PR. Her new book is called Reach, and it codifies 10 years of wisdom she's gained working with brilliant thought leaders from across the business world — many you've heard on this podcast.

Becky and Whitney unpack what sustainable influence looks like in an age of social media virality and fractured attention, and why small, in-person connections are more valuable than ever.