In this episode, Anna Campbell chats with Pinterest and SEO consultant Trona Freeman about how jewellers can use Pinterest as a powerful visual search engine - not just another social platform. Trona breaks down how Pinterest users are intentional, slower scrollers, and often ready to shop, making it an ideal place for jewellery businesses. She shares practical tips on:

• Optimising your profile and boards for search
• Creating keyword-rich, high-performing pins
• Using product shots, lifestyle content, and text pins strategically
• Leveraging Pinterest Trends and Pinterest Predicts
• Avoiding common mistakes like broken links and low-quality images

If you want long-lasting traffic, more visibility, and a platform where your jewellery can truly shine, this episode is packed with simple, actionable steps to get started. Jewellery Business Academy 2026 If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more. https://www.jewellersacademy.com/the-jewellery-business-academy If you'd like to know more, join the live open day on Tuesday 9th December 2025 at 8pm UK time GMT. Here's the link you need to register (and receive the replay via email if you can't join live) https://mailchi.mp/8a09ab0822ce/jba-2026 About Trona Trona Freeman is a Scotland-based Pinterest and SEO consultant who runs her business under the name Aye Lined Digital Marketing. Originally she started out as a beauty and lifestyle blogger, sharing content on fashion, skincare and photography and through that journey she discovered the potential of Pinterest as a powerful driver of traffic. Over time, what began as a hobby and creative outlet evolved into a full-blown service: Trona now helps small businesses , including creatives and makers, to grow online by leveraging Pinterest and smart SEO strategies. Her background as a creator and MA in Art History gives her a unique perspective on how visual artists and artisans (like jewellers) can use visual platforms to reach new audiences. Connect with her: https://services.ayelined.com/ https://www.instagram.com/trona_freeman