REA is joined by Michael DiMella & P.T. Vineburgh, co-founders of Charlesgate Realty Group to discuss how they’ve organically built an incredibly successful boutique real estate brokerage firm which specializes in the marketing of new construction for multi-unit residential. The guys share how they’ve persevered in an industry where large national brands seem to be eating up more and more market share. We candidly discus topics like off market “pocket” listings, Realtors who pay to be featured in “Who’s Who” publications and whether print ads really work or if they just make sellers feel special? What does it mean to be a “closer” and should they be remanded to used car dealerships? Finally, we discus the innovative strategies Charlesgate has pioneered in selling new construction. Enjoy the episode and thanks for your reviews on iTunes and for sharing!