On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing. 

With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies can seamlessly blend AI technology with traditional, human-led approaches to build trust, create deeper connections, and craft high-impact marketing funnels.

What you will learn in this episode: 

• The critical role of human psychology in creating effective marketing strategies

• Strategies to blend AI tools with human insight for sustainable brand building

• How to focus on building long-term trust over short-term transactions

• Techniques for agencies to assist clients in prioritizing brand building alongside conversion tactics

• Understanding your ideal client for effective marketing strategies

• How to use AI thoughtfully as a brainstorming and research tool, not a standalone solution

Bio

Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing, helping B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai's marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers.

Rai’s journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world.

Resources:

• Website: https://www.cornellcontentmarketing.com/

• LinkedIn Personal: https://www.linkedin.com/in/raicornell/

• LinkedIn Business: https://www.linkedin.com/company/cornellcontentmarketing/

• Facebook: https://www.facebook.com/cornellcontentmarketing/

• Free SEO Guide: https://cornellcontentmarketing.kit.com/seo-checklist