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The world of running footwear is undergoing a radical shift! Tune in as we unveil the biggest 2026 running shoe trendsseen at the International Running Expo and The Running Event. The major takeaway? Global challengers like Anta, HiRacer, 910, 361, Kiprun and Swiftwick are bringing high-performance carbon plate shoes to the US market at unprecedented low prices (think $130 super shoes!). We break down the specs of these game-changing, affordable racers and cover the simultaneous rise of max cushion shoes (like the Rad UFO) focused on durability and recovery. Find out which new brand offers the best value for your next marathon and how this price war benefits your training.

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