I am thrilled to sit down with a very special guest: Rachel Lien, a yarn shop owner from the Pacific Northwest who is officially graduating from the Inventory Genius Operating System Program this month!

One year ago, Rachel found herself trapped on the classic retail hamster wheel. Despite bringing in massive revenue from a local yarn crawl event, the cash quickly vanished, leaving her with mounting credit card debt, zero clarity on where the money went, and a deep-seated fear of her own numbers.

Tune in as we discuss her incredible transformation over the last 12 months. Rachel shares how shifting from blindly jumping in to establishing a fearless, weekly Money Mondays routine gave her total control over her business finances. We talk about ditching wishful thinking for concrete data, the pride that comes with stepping up as a true CEO, and how she is now confidently using numbers to evaluate a major retail expansion.

If you've ever felt like your business is a sieve leaking cash, this episode will inspire you to look at the scary things, take action, and reclaim control of your inventory and profits.

Sales Don't Equal Profit: High-revenue events are great, but without a clear inventory strategy, that cash can disappear into a black hole of debt and over-purchasing.

The Power of the Routine: Establishing a non-negotiable rhythm—like Money Mondays—to look at your numbers every single week eliminates the fear of the unknown.

Data Backs the Dream: Wishful thinking is the spark that starts a business, but data is the fuel that makes major decisions (like expansions or moves) safe and sustainable.

It’s Not a Hobby: Operating a retail business with financial discipline moves you away from playing store and into building a long-term asset that supports your community.

"I didn't want to feel like I was standing in a sieve. There were leaks everywhere, and I didn't know where the money was going. I wanted to make the money and be able to decide what to do with it." — Rachel Lien

"The wishful thinking was the spark, and then the data is the actual thing that's gonna back up the decision." — Rachel Lien

"Even if you're scared—especially if you're scared—you need to take action. You need to look at the scary thing, because if you don't, it's gonna keep you stuck." — Rachel Lien

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