Will Ahmed and this podcast have a mission in common: To maximize human potential.

For Will, it's all about the data of health. He's the founder and CEO of WHOOP, which makes wearable tech-like fitness bands that track things like heart rate, exercise, sleep, stress levels, and more. It's beloved by pro athletes and CEOs alike, and its holistic view became a secret weapon in the early fight against Covid.

He is the child of immigrants, who taught him the value of "showing up" for life, and his journey as a startup founder has put a lot of things in perspective for him.