Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing"

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Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing.

It's not because you don't know what to do—often, the challenge is figuring out where to start. Marketing can feel overwhelming, leaving you unsure about the best way to spend your time. This can lead to spending very little time on marketing, simply because it's tough to decide where to begin.

I could remind you endlessly to spend more time on your marketing, but that's not what I'm here to do. Instead, I want you to work smarter, not harder. This episode is all about maximizing your marketing efforts so you don't spend endless hours reinventing the wheel each time you engage in a marketing activity. Intrigued? Keep listening or watching for the details.

In the GOLD MINE segment, we'll tackle the topic of gatekeeping, its prevalence in the industry, and why it doesn't have to be that way. If you find it difficult to access valuable information about starting and growing a business, stay tuned for this segment near the end.

Transcript: https://joyjoya.com/how-to-work-smarter-not-harder-on-jewelry-marketing

00:00 Start 4:11 Primary Episode Content 14:50 The Gold Mine