How can businesses navigate the complexities of cloud costs while maximizing value across their operations? In this episode, we welcome Aviram Levy, Tech Evangelist at Zesty, to explore the current state of cloud usage and waste, and how companies can effectively manage and reduce these costs.

With nearly two decades of experience in IT and cloud technology, Aviram offers valuable insights into the challenges that businesses face when transitioning to the cloud's on-demand model. He sheds light on the common pitfalls, such as the lack of visibility into cloud consumption, which often leads to unexpected and inflated bills.

Aviram discusses the critical role of FinOps in cloud cost optimization, explaining how dedicated teams and processes can bridge the gap between engineering and finance. He highlights best practices for implementing FinOps strategies, including the use of tools and automation to gain better visibility into cloud usage and to drive efficiency across cloud operations.

With economic volatility adding to the unpredictability of cloud costs, Aviram emphasizes the importance of proactive management and strategic planning.

At the heart of this discussion is Zesty's innovative approach to cloud cost optimization. Aviram introduces Zesty's solutions, which provide real-time visibility into cloud usage and offer automated recommendations to reduce waste and optimize resources.

He alsoexplains how Zesty's automation engines can dynamically scale resources based on demand, ensuring that businesses only pay for what they truly need. Additionally, the newly launched platform, "Insights," is designed to help organizations prioritize and automate optimization opportunities, making cloud management more efficient and cost-effective.

Looking to the future, Aviram shares his vision for the next wave of cloud cost optimization, which will include deep tech solutions tailored to specific workloads like databases and containers. He also discusses the growing importance of multi-cloud support and the continuous advancements in automation that will further enhance cloud efficiency.

As businesses increasingly rely on cloud services, one pressing question remains: Are you doing enough to optimize your cloud costs and maximize the value of your cloud investments?