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Matt Cole is the CEO of Strive Asset Management, a firm focused on maximizing shareholder value through a pro-capitalism, meritocratic lens. He’s a vocal advocate for Bitcoin, often framing it as a strategic asset for both individuals and nations.
› Follow Matt: https://x.com/ColeMacro
› Strive: https://strive.com
SPONSORS
🧘♂️ Gain peace of mind with Onramp’s Multi-Institution Custody solution. Receive $150 in Bitcoin when you join via https://onrampbitcoin.com/bram
🔨 Stamp Seed: The safest way to backup your hardware wallet - Get 15% off with code BRAM at https://stampseed.com
PRODUCTS I ENDORSE
› Foundation Passport: a premium Bitcoin hardware wallet that I love. Get $10 off: https://foundation.xyz/bram
› Buy Bitcoin in the EU 🇪🇺 via https://relai.me/bram and use code BRAM to reduce fees by 0.5%
🔔 SUBSCRIBE TO GET NOTIFIED
› YouTube: https://youtube.com/@bramk
› Follow Bram on https://x.com/bramk
🕑 TIMESTAMPS
00:00 - Matt Cole's Journey to Bitcoin Advocacy
03:00 - The Shift from Traditional Finance to Bitcoin
08:55 - Bitcoin as a Solution for Millennials
12:11 - The Importance of Education in Bitcoin Adoption
18:00 - The Role of Nations in Bitcoin Adoption
20:53 - Corporate Adoption of Bitcoin as a Treasury Asset
36:08 - GameStop's Transformation and Bitcoin Standard
40:04 - Bitcoin as a Standard for Corporate Success
45:05 - Meritocracy and Innovation in Business
47:52 - Bitcoin Bonds and Investment Opportunities
51:24 - Bitcoin's Future and Price Predictions
56:15 - Challenges Ahead for Bitcoin Adoption
59:50 - Core Beliefs and Purpose in Life
ℹ️ EPISODE SUMMARY
Strive CEO Matt Cole shares his journey from traditional finance to Bitcoin advocacy, revealing why Bitcoin is the key to financial independence. This discussion covers:
This deep dive explores the transformation of finance, the role of meritocracy in innovation, and how Bitcoin could redefine global economics.
 By Bram Kanstein
By Bram Kanstein4.9
2121 ratings
Matt Cole is the CEO of Strive Asset Management, a firm focused on maximizing shareholder value through a pro-capitalism, meritocratic lens. He’s a vocal advocate for Bitcoin, often framing it as a strategic asset for both individuals and nations.
› Follow Matt: https://x.com/ColeMacro
› Strive: https://strive.com
SPONSORS
🧘♂️ Gain peace of mind with Onramp’s Multi-Institution Custody solution. Receive $150 in Bitcoin when you join via https://onrampbitcoin.com/bram
🔨 Stamp Seed: The safest way to backup your hardware wallet - Get 15% off with code BRAM at https://stampseed.com
PRODUCTS I ENDORSE
› Foundation Passport: a premium Bitcoin hardware wallet that I love. Get $10 off: https://foundation.xyz/bram
› Buy Bitcoin in the EU 🇪🇺 via https://relai.me/bram and use code BRAM to reduce fees by 0.5%
🔔 SUBSCRIBE TO GET NOTIFIED
› YouTube: https://youtube.com/@bramk
› Follow Bram on https://x.com/bramk
🕑 TIMESTAMPS
00:00 - Matt Cole's Journey to Bitcoin Advocacy
03:00 - The Shift from Traditional Finance to Bitcoin
08:55 - Bitcoin as a Solution for Millennials
12:11 - The Importance of Education in Bitcoin Adoption
18:00 - The Role of Nations in Bitcoin Adoption
20:53 - Corporate Adoption of Bitcoin as a Treasury Asset
36:08 - GameStop's Transformation and Bitcoin Standard
40:04 - Bitcoin as a Standard for Corporate Success
45:05 - Meritocracy and Innovation in Business
47:52 - Bitcoin Bonds and Investment Opportunities
51:24 - Bitcoin's Future and Price Predictions
56:15 - Challenges Ahead for Bitcoin Adoption
59:50 - Core Beliefs and Purpose in Life
ℹ️ EPISODE SUMMARY
Strive CEO Matt Cole shares his journey from traditional finance to Bitcoin advocacy, revealing why Bitcoin is the key to financial independence. This discussion covers:
This deep dive explores the transformation of finance, the role of meritocracy in innovation, and how Bitcoin could redefine global economics.

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