"Your ego desperately wants to preserve and defend and justify and stay in that comfort zone, and your full potential requires you to obliterate that comfort zone." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from 2016, RJon explores the battle between ego and potential that keeps law firm owners trapped in the feast-or-famine cycle. He exposes why sales conversations feel so uncomfortable for lawyers and how this discomfort creates a destructive pattern of hiding when busy and desperately accepting bad clients when broke. Through his own transformational story, RJon shares the three critical decisions that changed the trajectory of his business and life. 

Key Takeaways:

1. Law firm owners mistakenly approach sales the same way they were taught in law school to get good grades 

2. Making decisions from where you want to be (not where you are now) transforms every choice you make about hiring, marketing, and which clients to accept

3. When you are the sales machine, your entire business depends on your mood, state of mind, and availability, which creates unpredictable results

RJon challenges the fundamental approach most lawyers take toward their clients and their business. This episode offers a mindset shift that provides both the psychological insight and practical framework for breaking free from self-imposed limitations. 

Let's go to the vault!

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