Starting a business is hard—most fail fast. But it doesn’t have to be that way. If I were starting over, here’s what I’d do differently—and what I’d double down on. Whether you’re launching or in your first year, this episode is for you.

What You’ll Learn:

• Why defining your niche is crucial.
• How to build real relationships, not just a network.
• The #1 business killer (obscurity) and how to beat it.
• The best way to create content that works for you.
• Lessons from my own journey—what worked, what didn’t.

Key Takeaways:

✅ Define Your Niche. Serve everyone, serve no one. Get laser-focused on who you help.
✅ Build Relationships, Not Just a Network. Trust beats transactions every time.
✅ Make Yourself Visible. If people don’t know you exist, they won’t buy from you. Show up.
✅ Start Slow, Stay Curious. Test, refine, and build for long-term success.

If this episode resonated with you, share it with someone who needs to hear it.

This episode was sponsored by NZ Mortgages. You can find them at nzmortgages.co.nz.

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