ATMs are a really good fit with dual pricing, and a great addition to residual streams. Here are 3 reasons why you should be selling ATM services.

First and foremost is the psychology of the merchant offering customers a way to get cash should they want to take advantage of a lower cash price. Experience suggests few do, but they appreciate having the option. Plus the merchant can earn money every time a customer uses an ATM placed at their business.

Second, cash may not be King, but it still has a place in consumers' wallets, and the place most consumers get their cash is at ATMs. Why not offer the convenience ATMs at your merchant's location?

Third, there is residual income to be earned by the ISO and the agent placing ATMs, in addition to merchant opportunities to share in revenue streams.

Star Financial, the sponsor of this Merchant Sales Insight, is looking for ISOs and agents that want to expand their retail merchant relationships, and build up residuals, by offering ATM services. Head on over to gowithstar.com to learn about Star's reseller program.