Most people call it luck.

The contract that “came out of nowhere”. The tender you never expected. The sudden jump in revenue. What they don’t see is the years of quiet work that put you in the room in the first place. Growth looks random from the outside, but it only finds people who are already moving, already operating, already showing up when no one’s watching.

2025 reminded me of this hard: you don’t need to burn yourself out, sacrifice your life, or chase someone else’s version of success. I went from ~£450k to £1m+ revenue in under 6 months while working sane hours, taking holidays, and protecting family, health, and time.

You’re not stuck — you’re just negotiating with the wrong standards.

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