My first course launched back in 2010 to the sad tune of about $170. My most recent course launch did over $170,000. It's safe to say I've gotten a lot better at this thing. But in thinking back to that original online course that started it all for me I can identify three critical mistakes I made that seriously hampered my revenue. Granted I had a much smaller audience back then, but even so I could have easily made more money had I avoided these three mistakes - and so can you with you first (or tenth!) online course. Let's take a time machine back almost 10 years ago and learn from Graham's stupidity and ignorance