Your speech is the keystone of your speaking business.

It showcases your expertise. It's the vehicle that produces results for your audience. It highlights your story and your passion.

It also does something else for you.

It's what gets you booked to speak.

Because you’re about to listen to this podcast I know you want  to be speaking more. You want to build your speaking business.

It's important, then, to treat your speech like any other product in your business. In fact, I want you to start thinking about your speech like it is your next best selling product.

There are  three important reasons why you should shift from thinking about your speech as an art or  performance piece and start thinking about it as a product for your business and that’s what we tackled on this episode of the show.