If you want consistent protection conversions but feel stuck because clients ghost you or "don't see the value," this episode shows you how to fix it.

Gary breaks down the three costly mistakes advisers make in the protection process, and the simple consultative shifts that immediately increase conversion, premium size and client trust.

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What You'll Learn:

• The "seeding early" method that makes protection a natural, advice-led part of your first call
• How to sell feelings, not features, and why the What-Ifs conversation transforms buying behaviour
• The consultant approach that eliminates friction, removes confusing options and lifts premiums
• Real client examples including advisers adding £18k+ a month simply by following this process
• The emails, anchoring strategies and language patterns that stop ghosting and build long-term loyalty

Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love.

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