Running a good focus group is really a lot like conducting a good trial: Fundamentally, it's about understanding people. And you don't need a psychology degree to do so. If you have an innate understanding for human behavior, relationships, biases and different means of communication, then you already have the instinct to make the most of your focus groups. Today's episode breaks down three key steps to be organized and prepared for your next group. Armed with these tools, you can then hit the ground running and really connect with juries and clients. We cover:

• Setting clear goals for focus group sessions
• Developing a structured plan to ensure effective listening
• Overcoming personal biases in focus group settings
• Avoiding common pitfalls like overloading information and lack of organization
• Conducting test runs to improve the quality of focus group feedback
• Don't assume that you're a natural presenter; preparation is key
• Make sure you're listening more than speaking
• Seeking help if you're too biased to run a focus group

Set up a free consultation today: https://www.calendly.com/elizabethlarrick

You can also watch today's episode on my YouTube Channel:

3 Steps to Get Reliable Juror Feedback [Ep 164] Additional resources:

How to Do Your Own Virtual Focus Groups Part 2: Planning and Moderating

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more:

• www.calendly.com/elizabethlarrick

Don't miss out on the Trial Lawyer Prep Newsletter that is delivered right to your email with extra tips and 'how to' information. Join the newsletter here:

• www.larricklawfirm.com/connect