Make Marketing Suck Less for Expertise-Driven Solo Businesses

3 Strategic Steps that Makes Turning Audience Members into Clients Easy


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Confession. I fell for the speak-to-sell lie.

When I was first starting my business and struggling to get my feet underneath me, my coach at the time recommended that I look into a certain speak-to-sell course.

It was from one of the biggest names in the industry and it cost about a thousand bucks.

At that time, I was not ready to make that type of investment, so my coach gave me a copy of her own speak-to-sell talk.

I decided to test it out at my Toastmasters club. Now, the content part of it rocked. It was super. It felt great.

But when I got to the part about asking for the sale, I chickened out.

I totally chickened out. I couldn't do it. I couldn't ask for the sale even among friends, even among people I knew.

This was just practice. I couldn't do it.

The reason why, it's because it didn't feel like me.

It wasn't the kind of person that I wanted to be. It wasn't the kind of business that I wanted to run.

I didn't want to be the person who was telling people to run to the back of the room because it's only a limited time offer. I just couldn't do that sleaze.

And, yet, these big speak-to-sell courses make promises of five-figure speaking gigs and six-figure businesses, all from speaking.

For most of us, that's the wrong strategy.

There is a better way to get clients into your business and we're going to discussing it on episode 74 of the rebel speaking podcast.

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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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