Happy Halloween – and happy spooky season! As we are at the end of October, I wanted to share some essential advice to maximise any sales training you're embarking on. Also, if you've been waiting for "next time," there won't be one: today is the FINAL chance to join the last-ever round of The C Suite ®. Registration closes at 5pm UK on the 31st October, for good!

I know it's hard to believe after nearly seven years, but I've got big projects ahead in 2027 - like my corporate consultancy and the Expert Services Directory that'll need my full attention. So, if you want all the support, in-person training, and results The C Suite ® offers, this is it!

Whether you're considering The C Suite ® or any other sales development, this episode is full of practical advice to help you actually see results from sales training. Here are the top takeaways:

1. Invest in the Right Training

Don't chase the latest "popular" online course or viral marketing hack. If your goal is selling to companies, pick a training (likeThe C Suite ®) that's built for B2B—not B2C tactics like funnels, TikToks, or nurture sequences.

2. Sales is NOT a "One and Done" Skill

Consistent, long-term sales results don't come from a single course or quick win. Professional salespeople (and successful founders) are always learning, updating their strategies, and practicing their skills—even after years of experience.

3. Mindset is Key

Great sales training stretches your comfort zone. If you want results, come open-minded, ready for new approaches, and prepared to adapt when things feel uncomfortable. Growth happens outside your comfort zone.

4. Implement Exactly as Taught

Follow the instructions to the letter—don't tweak, half-do, or try to mix-and-match other strategies. Those who succeed fastest are the ones who trust the process, implement fully, and seek support when they hit questions.

5. Give It Your All

If you're only half-in, expect little-to-no results. Dedicate at least two hours a week to implementation, and you'll start to see the shift (and the wins!) much sooner.

Bottom Line: Your Sales Success = The Right Training + Mindset + Action

If you're struggling with sales, unsure what to try next, or stuck in "testing" mode—investing in quality sales training is what'll move the needle. And if The C Suite ® has been on your wish list, it's now or never.

To maximise the value of any sales training you must: 1) approach with a flexible, adaptive sales mindset, 2) implement instructions exactly as taught, and 3) ensure you select the right training for your goals. [00:23:33 – 00:38:31]

Investing in good sales training and regular skill development is the most significant factor for ongoing business success—more than branding, websites, or marketing automation tools—as only you or a qualified salesperson can actively sell your services. [00:17:40 – 00:20:45]

This is the final opportunity to join the C Suite 2026 program—doors close for good at 5pm UK time today, and there will be no future intakes. [00:00:02 – 00:03:21]

Key Quotes;

"When you embark on good sales training, it will push you out of your comfort zone and it will ask you to do things that maybe you haven't experienced before, maybe you have a lot of resistance to." 00:23:5400:24:08

"If your business doesn't have a sales strategy and isn't making money, you have a very expensive hobby, you don't have a business." 00:18:1000:18:18

"Worryingly, anyone can sell themselves. And worryingly, perhaps in this economy, anyone can sell their own business and their own services and they can do it relatively well, but it doesn't mean that they are qualified in any way to teach you how to sell." 00:05:0400:05:21

"It's not having a seven day nurture sequence that a corporate decision maker is literally never going to read. It is knowing how to do best practice lead generation to be able to target, identify and approach the right decision makers who actually are qualified to buy from you because they are responsible for your area of specialism and they do control the budget to pay you." 00:36:5500:37:18

"If you implement to the letter, if you are somebody who doesn't and you spend all of your time questioning constantly the strategy, tweaking things when they've been set out in a way that's been tested and proven and spending lots of time in self doubt and oh gosh, it's not going to work for me, there's no way I can do this. It's all right for everybody else because they've got X, Y and Z, that makes it easier. That journey to maximising your sales training investment is going to be longer, it's going to be more complicated and you are going to be more frustrated." 00:32:2300:32:59

Key Resources Mentioned in this Episode:

Click here for the direct link to The C Suite ® 2026: https://smartleaderssell.thrivecart.com/the-c-suite-2026-live/

If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I

If you've enjoyed listening to #3 things that will help you maximise any sales training you're embarking on check out these other episodes that may be of interest.

Why organising your sales activity is central to your success when selling to corporate

https://sellingtocorporate.com/podcast/stc044-why-organising-your-sales-activity-is-central-to-your-success-when-selling-to-corporates/

How to ensure your B2B sales process is set up for success

https://bit.ly/SellingtoCorporate081

How you can create a top performer sales mindset

https://bit.ly/SellingToCorporate107

Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 2026 click the link https://smartleaderssell.vipmembervault.com/cc2026waitlist

If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/

Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.