Leading a fast-growing agency comes with unique challenges. How do you scale at speed without losing your culture, your talent, or your edge?

This special milestone episode of The Innovative Agency Podcast (we’ve hit 300 episodes today, all!) features Stephanie Spicer, President of Luquire, an agency recognized for its rapid growth and innovative leadership. 

Stephanie candidly discusses Luquire’s strategic approach to combining intentional goal-setting, transparent leadership, and a values-driven culture to fuel sustainable growth. She also shares the real-world practices behind fostering team passion, embracing “kindor” (kindness + candor), and navigating the risks and opportunities that emerge when agency growth accelerates.

Bio

Guided by instinct and driven by data, Stephanie Spicer helps clients win by developing a clear roadmap for success—and then making it happen. Before assuming the role of President at Luquire in 2020, Stephanie was responsible for establishing and developing the agency’s strategy department, integrating cross-agency disciplines including platform development and positioning, digital strategy, and qualitative and quantitative research initiatives into one cohesive service line. With a rare talent for keeping an eye on the big picture while never losing sight of the details, Stephanie has a proven track record of developing growth-driving strategies for brands large and small, including Oreo, Advil and Botox.

What you will learn in this episode: 

• How to set and communicate ambitious growth goals that energize your entire agency team

• Why fast agency growth demands both luck and intentional planning, and how to strike that balance

• The critical link between transparent leadership and effective scaling in today’s agency environment

• Strategies for fostering a thriving culture that attracts, retains, and inspires top talent

• How to operationalize your agency’s core values in recruiting and daily work

• Why “organic growth” isn’t just leadership’s job and how to make client happiness a collective effort

• The keys to having difficult, honest conversations with clients

Resources:

• Website: https://luquire.com/

• LinkedIn Personal: https://www.linkedin.com/in/stephaniespicerluquire/

• LinkedIn Business: https://www.linkedin.com/company/luquire/

• Facebook Business: https://www.facebook.com/luquireagency/

• X: https://x.com/luquireagency