Sign up to save your podcasts
Or
Share 302 - Dark Social Greatest Hits
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
302 - Dark Social Greatest Hits
In this episode, we pulled together some of the greatest hits of our talks on Dark Social. We start off by clearing up the definition of what dark social is, just in case anyone is still unclear. Once we set the table the stage for what dark social is, we dive into:
- How it drives buying decisions
- How it aligns your go-to market team with the customer journey
- Why you need to stop focusing on outdated marketing metrics, like MQLs
- How to get off the MQL hamster wheel
- Creating brand affinity
- and more...
Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171
View all episodes
By Passetto
4.9
201201 ratings
In this episode, we pulled together some of the greatest hits of our talks on Dark Social. We start off by clearing up the definition of what dark social is, just in case anyone is still unclear. Once we set the table the stage for what dark social is, we dive into:
- How it drives buying decisions
- How it aligns your go-to market team with the customer journey
- Why you need to stop focusing on outdated marketing metrics, like MQLs
- How to get off the MQL hamster wheel
- Creating brand affinity
- and more...
Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171
More shows like GTM Live
View all
Freakonomics Radio
32,100 Listeners
The Tim Ferriss Show
16,051 Listeners
The Bill Simmons Podcast
30,300 Listeners
Economist Podcasts
4,137 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
175 Listeners
Pivot
9,622 Listeners
The a16z Show
1,093 Listeners
The Daily
111,948 Listeners
Interesting Times with Ross Douthat
7,230 Listeners
The Prof G Pod with Scott Galloway
5,485 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
10,182 Listeners
The Ezra Klein Show
15,950 Listeners
The Dave Gerhardt Show (from Exit Five)
45 Listeners
Marketing Against The Grain
361 Listeners
We Are ENCODED
5 Listeners