In this episode, we pulled together some of the greatest hits of our talks on Dark Social. We start off by clearing up the definition of what dark social is, just in case anyone is still unclear. Once we set the table the stage for what dark social is, we dive into:

• How it drives buying decisions
• How it aligns your go-to market team with the customer journey
• Why you need to stop focusing on outdated marketing metrics, like MQLs
• How to get off the MQL hamster wheel
• Creating brand affinity
• and more...

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