GTM Live

304 - HIRO Pipeline Greatest Hits


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In this episode, we pulled together some of the greatest hits of our talks on how qualified pipeline is currently defined in B2B and why it's broken. We start off by talking about why the current system is broken. After we shed light on the problem, we dive into how we're fixing it by:

  • Redefining what qualified pipeline is.
  • Why it needs to be standardized across the industry.
  • Why HIRO Pipeline is the best way to measure qualified pipeline.
  • and more...

Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171

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