For long-term success in business and in the industry a business is in, organizations should learn how to take care of their customers. It has to be built around customer-centricity, and customer service should stand-out. In this episode, Jesse Cole talks with customer experience and marketing guru Bryan Eisenberg, the author of the book called Be Like Amazon: Even a Lemonade Stand Can Do It, about customer-centricity and customer service. Bryan points out that like Amazon, we have to connect with what our target audience really want in order for our business to be successful.

 

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