What does the future of the automotive industry look like, and how are automakers rethinking their approach to meet evolving consumer demands? In today's episode, I sit down with Justin Marcucci, Chief Digital Officer at Endava, to explore how the automotive world is navigating a transformative shift.

From direct-to-consumer models and subscription-based sales to the rise of electric vehicles and high-tech in-cabin experiences, Justin shares his insights into how automakers are reimagining the entire customer journey.

As more OEMs move toward owning their customer relationships through direct sales, they face challenges ranging from dealer resistance to complex logistics and regulatory hurdles.

Justin highlights both the potential cost savings and the roadblocks that are slowing this transition. We also dive into the growing importance of subscription services and how automakers can unlock new revenue streams by offering digital services beyond traditional hardware sales.

Another key focus of our conversation is the evolving expectations of today's drivers, particularly younger generations. With a reduced emphasis on car ownership and a stronger interest in sustainable transportation and shared mobility, automakers are under pressure to adapt. Justin outlines strategies for engaging this shifting market and overcoming barriers, such as the slower-than-expected adoption of electric vehicles in some regions. Finally, we turn to the in-cabin experience, which is becoming a crucial differentiator for automakers.

Justin explains how advancements in AI and connectivity are shaping the future of in-vehicle interactions, and why it's critical for OEMs to develop proprietary software platforms to ensure seamless integration and capitalize on monetization opportunities. How are automakers leveraging technology to stay competitive in this rapidly changing landscape?

Tune in as we discuss these trends and explore Endava's role in helping the automotive industry navigate its digital transformation. Are you ready to rethink how we experience driving in the future? Let us know your thoughts after the episode!