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Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today!
We will also be recording Thursday night during the Cal-Lab Association Meeting that same weekend! Check out this amazing event and register today!
How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from Full Contour and 3shape Automate and Sasha Der Avanessian from Harvest Dental understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it's worth the dive.
Check out Sasha's podcast: Entrepreneur Insight
Special Guests: Rob Laizure and Sasha Der Avanessian.
4.9
6464 ratings
Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today!
We will also be recording Thursday night during the Cal-Lab Association Meeting that same weekend! Check out this amazing event and register today!
How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from Full Contour and 3shape Automate and Sasha Der Avanessian from Harvest Dental understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it's worth the dive.
Check out Sasha's podcast: Entrepreneur Insight
Special Guests: Rob Laizure and Sasha Der Avanessian.
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