"Local newspapers and their journalists are also among the front-line workers dedicated to serving their communities, " says Dean Ridings, CEO of America's Newspapers, an organization that just rolled out a new marketing campaign called

"Newspapers Have Your Back."

All newspapers are invited to download and use the free marketing materials that stress how important local newspapers are to the community. http://newspapers.org/americas-newspapers/marketing-campaign/

E&P publisher Mike Blinder goes one-on-one with Dean Ridings to learn how newspapers can best use these materials to not only increase their brand awareness, but also help build subscription and membership revenue during these critical times.