Welcome back to the Tapped In Sales Podcast! 🍻 This week, Bud and Mikey dive deep into the tricky world of quantity discounts (QDs) and how to make them work for you – not against your profit margins. 💰

Highlights:

➡️ Smart vs. Blind Discounts: Quantity discounts can drive volume, but only if you're strategic. Discover why blindly offering QDs without a clear ROI can hurt your bottom line. 💸

➡️ Who Should Get QDs? Bud breaks down the reverse bell curve approach, helping you identify which accounts will actually benefit from QDs. Learn why bigger accounts and fringe accounts might be worth the deal, while others just… aren't. 📉

➡️ Ask the Right Questions: Sometimes, a simple "How am I supposed to do that?" can save you from delivering 300 cases that will sit for months. 🕰️ We’re all about keeping those tough but honest convos going with your accounts! 🤝

➡️ From Volume to Velocity: It’s not just about pushing product out the back door. We’re talking about getting that product moving out the front door with the right QDs. 🏃‍♂️💨

➡️ Avoiding Entitlement Traps: Ever notice how QDs can become a customer entitlement instead of an incentive? Bud and Mikey discuss why setting clear boundaries (and sometimes saying no) can actually boost long-term relationships. 💬

Takeaways: At the end of the day, don’t drift through your QD strategy! Whether you’re targeting higher velocity, better price-to-consumer (PTC) rates, or simply stronger ROI, there are ways to make every QD count. 💥 Grab a cold one, tune in, and let’s talk about using discounts to actually make a difference. 🍻

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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