How can you create a lasting impact to your target audience or prospects? Jesse Cole and guest Raymond Aaron give us the answer to this question. Raymond is a New York Times bestselling author and has written eleven books, including Chicken Soup for the Parent's Soul and Branding Small Business for Dummies. Today, he teaches us some rules on creating wow moments. You got to be unexpected, memorable and positive, and extra irrelevant. His tips may seem strange to some but Raymond shows us how we too can make it work for our branding.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Business Done Differently community today:

• findyouryellowtux.com