You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case.

The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.

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