Businesses are encouraged to conduct assessments of their Strengths, Weaknesses, Opportunities and Threats. In short: What are you good at, what do you suck at, where will tomorrow’s money be made, and what things could put you out of business? The most critical element of an effective SWOT Analysis is the ability to be critical. That’s why I brought in Ryan Moe, member of The Business of Ag Success Group, Regional Director with StoneX, and unapologetic truth teller. It’s a long episode but among my all-time favorites and an awesome, insightful conversation! Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com