Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025"

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Welcome to Episode #317, the final episode of the year! What a year it's been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we've sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we're definitely a little tired, but we wouldn't trade it for the world.

This week, we're diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I've got five! These are the trends I believe will shape the industry next year:

1. Putting authenticity and humanity back into marketing

2. Greater use of AI, but in a thoughtful and strategic way

3. Originality as the greatest currency

4. The rise of the in-house influencer

5. Emphasizing jewelry's longevity and heirloom value

And make sure to stick around for The Gold Mine, where I'll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024.

Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025

00:00 Start 4:00 Primary Episode Content14:34 The Gold Mine